Bosch marketing teams across global markets needed faster ways to create, translate, and localise content. Existing workflows relied on fragmented tools, multiple handoffs, and agency support, creating delays and cost.
When GenAI emerged as a possible solution, a key barrier surfaced quickly:

Most users didn’t know how to write prompts.

The blank prompt field created uncertainty rather than productivity.

UX Designer leading end-to-end experience design, user research, prototyping, and usability testing in collaboration with product and engineering.

Instead of asking users to “prompt the AI,” I redesigned the experience around structured inputs users already understood:

• platform
• audience
• key message
• tone

These inputs generated prompts behind the scenes.
This became a guided 4-step workflow:
Compose → Visuals → Translate → Finalise
The goal was to reduce friction, increase confidence, and make GenAI usable for non-technical users.

This intentionally reduced flexibility for expert users, but significantly lowered the barrier for the majority of marketers adopting GenAI for the first time. It was the right tradeoff for early-stage adoption.

Usability testing showed strong reception:
Joy of Use: 4.3 / 5
Ease of Use: 4.1 / 5
Overall Experience: 4.4 / 5
The pilot validated the concept, and the design direction became the foundation for the next product team to continue building.

• AI product onboarding strategy
• Workflow simplification
• Enterprise internal tool design
• Translating emerging technology into usable products