Human-Centered Problem Solver
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👋 Hi, I‘m Joanne.
I'm a curious and creative thinker with a background in cartography, UX, user research, communications and digital projects. I enjoy understanding people, making sense of complexity, telling stories and turning ideas into meaningful experiences.
🌿 Beyond work, I'm a coffee lover, food explorer, yoga enthusiast, and dog lover. I enjoy travelling, reading, observing human behaviour and finding inspiration in the little things in life.

Selected works

Enterprise Internal Tool · GenAI · Multi-market Content Operations

GenAI Marketing Content Tool

Enabled marketing teams to create faster, more consistent on-brand content across global markets.
Automotive· Enterprise AI · Conversational UX

AI Document Search & Chat

Improved enterprise knowledge discovery through conversational search and faster access to critical information.
Autonomous Systems · B2B SaaS · AI Workflows

Automated Labeling

Simplified AI training workflows to improve usability, traceability, and scale.

Manufacturing AI · ML Workflow UX · Multi-platform

Machine Learning Interface

Translated complex machine learning operations into clear, usable workflows across teams and platforms.
AgriTech · Mobile UX · Behaviour Change

Smart Aquaculture UX

Improved data quality and supported AI adoption through behaviour-driven mobile workflows.

Food for thoughts

🐘 The Parable of Elephant

What’s your description of an elephant? The parable of the elephant reminds me of the different view of design that people of different backgrounds, education, and experience have. At the end of the day, a great UX design come from great collaboration.

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✂️ Chindogu Invention Challenge

It was an interesting to think about problem solving through the lens of chindogu. Chindogu is a Japanese art of inventing ingenious everyday gadgets that seems like an ideal solution to a particular problem. Literally translated: unusual (珍 chin) tool (道具 dōgu).

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🦮 Design to include everyone

Often we forget that people who have disabilities are also the recipients of our design. According to the WHO, a billion people worldwide have some form of disability, which is about 15% of the world population.

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👀 Surveillance Capitalism

As we go through life, smart phone in hand, we are being tracked. Our appliances labelled “smart”, “intelligent” or “personalised”, would more truthfully be labelled “surveillance-enhanced”. If we don’t like it, how can we stop it?

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© 2026 Joanne Tan LinkedIn
© 2026 Joanne Tan